“Wherever there is a human being, there is an opportunity for a kindness.”
-Lucius Annaeus Seneca
The ‘be kind’ campaign was launched in the summer of 2017 to inspire kindness as a way of being. The call to action tasked individuals and groups to put up ‘be kind’ signs where lots of people would see them on World Kindness Day, Monday 13 November 2017.
To light up the UK with ‘be kind’ signs People United commissioned bag&bones to make ten LED neon signs based on their original 10 year anniversary ‘be kind’ neon. Individuals, groups and organisations were encouraged to apply to own one of the limited edition signs to display on World Kindness Day in their community.
A huge number of applications were received from brilliant artists, libraries, health services and community groups. People United’s panel of kindness experts choose ten applications based on their values and the kindness challenges they pledged to carry out. From Girlguides in Rainford placing decorated rocks in their village to a kindness fundraiser book launch party in London, the signs were a catalyst for acts of kindness. The ten locations where you can see one of People United’s LED neon ‘be kind’ signs are:
- Paintings in Hospitals at London Bridge
- The Olive Tree Community Café in Swindon, Wiltshire
- 2nd Rainford Rainbows Girlguiding hut in Merseyside
- NHS Highlands on the Isle of Bute, Scotland
- New Writing South an arts organisation in Brighton, East Sussex
- Northwick Primary School in Canvey Island, Essex
- Hull Libraries, East Yorkshire
- Rhymney Library in South Wales
- artist and author Bernadette Russell, Deptford, London
- Kent Children’s University in Maidstone, Kent.
Alongside the neon sign giveaway, people were invited to join in by creating their own ‘be kind’ signs, customising one of People United’s templates or downloading free ‘be kind’ posters. Groups from across the world took part with ‘be kind’ signs being knitted, collaged and constructed. There were giant ‘be kind’ signs on school fences, posters put up in yoga studios and digital ‘be kind’ GIFs shared on social media.
It doesn’t have to be World Kindness Day to put up a ‘be kind’ sign and inspire people to be kinder – join in today! All of the ‘be kind’ posters and customisable templates are still available to download for free from the resources page.
We want to say a massive thanks to everyone who has helped us to develop the ‘be kind’ artworks.
- Customisable ‘be kind’ templates
People United commissioned illustrator and children’s author Kate Willis Crowley who created three magnificent drawings with the words ‘be kind’ which can be coloured-in and customised.
The templates can be downloaded here.
- ‘be kind’ Posters
People United commissioned photographer Jason Pay who created unique posters with the original ‘be kind’ neon over a range of beautiful backgrounds including a forest, the sea, an antiques shop, a car park and a theatre. The set of five posters can be downloaded here.
- LED Neon ‘be kind’ Signs
People United commissioned bag&bones who created the 10 LED neon ‘be kind’ signs using People United’s Becky’s handwriting. The LED neon signs are more environmentally sustainable than traditional neon consuming 70-90% less energy.