October 11, 2017

Join People United’s campaign to encourage people to ‘be kind’

This call to action is for everyone who feels that the world needs a bit more kindness. Whether they belong to a school, a neighbourhood, a group of friends or want to act individually the ‘be kind’ campaign has no boundaries.

People United is a pioneering charity exploring the role the arts can play in growing a more kind and caring society. The ‘be kind’ campaign is focusing on World Kindness Day on Monday 13th November 2017, and aims to create a ‘be kind’ revolution with signs popping up across the UK to support this call to action.

To participate, individuals or groups can create their own ‘be kind’ sign using their favourite materials and making it as big or as small as they wish – it can be beautiful, silly, jolly, elaborate or simple. The important thing is that it’s placed where lots of people will see it on World Kindness Day e.g. taped to the front door, placed in an office window or attached to a fence.

To help with creative ways to make a ‘be kind’ sign, People United have engaged illustrator and children’s author Kate Willis Crowley to create three magnificent drawings with the words ‘be kind’ which can be downloaded for free to colour-in and customise. One design features lemurs working together to hold up the words ‘be kind’, another has the words ‘be kind’ within a bunch of flowers and the third has the words ‘be kind’ in the clouds with a flock of birds. Templates can be downloaded from here

More ideas can also be found on People United’s Pinterest board here.

Plus, photographer Jason Pay has created unique  posters, (based on People United’s neon sign), with the words ‘be kind’ in neon over a range of beautiful backgrounds including a forest, the sea, an antiques shop, a car park and a theatre. This set of five posters are free to download from here.

To make the ‘be kind’ campaign spread far and wide, People United asks those who have made a sign to share it on social media by tagging @people_united #BeKindSigns on Instagram, Twitter and Facebook. Keep up to date by joining the mailing list and following People United on social media.

Visit our ‘be kind’ campaign project page here.

People United has recently published new evidence which shows that participatory arts experiences can lead to kind thoughts, feelings and actions. The research report, Changing the World through Arts and Kindness, combines ten years of data collated and analysed by People United’s academic partner the School of Psychology at the University of Kent. This report outlines People United’s niche position within an exciting and emerging research landscape that links the arts with psychology and civil society research on wellbeing, resilience, social cohesion and active citizenship. For more information and to download the report click here.


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