Dr. Chiao-I Tseng will present her prosocial research to the APRG group. 

Monday 29th October, 12-2pm 
University of Kent, Keynes L1.09.

Prosocial messages such as information about poverty, health/illness, victims of war and social injustice, etc. are narratives constructed with an aim to trigger empathy-related emotions in the audiences and readers, to enhance people’s interests in social issues and to promote people’s participation in social political activities. In recent years, a growing body of empirical research has focused on studying empathy in narrative media with a focus on testing narrative effects, namely, the impact triggered by people’s overall exposure to prosocial messages (Moyer-Guse & Nabi 2009, Bartsch et al 2018). Despite empirical advances in studying the narrative exposure and impact, it is not yet known just how formal elements and content structures in narratives are correlated to prosocial effects, information truthfulness, emotional engagement and persuasive functions.

This talk will present an ongoing research project on multimodal and transmedial approach to prosocial messages in narrative arts. Multimodal methods (Tseng et al 2018) provide systematic analysis of how particular structures of events and character developments lead the readers’/viewers’ to certain narrative interpretation paths. Transmedial comparative research contributes to crucial understanding of how certain prosocial communicative strategies can be more effectively mobilised by maximising the benefits of particular media affordances (Tseng & Bateman, 2018).

Through systematically comparing cross-media narratives of similar prosocial themes in films, graphic novels and empathy games, this talk will show the strength of multimodal and transmedial approach in effectively connecting the form/function of narrative mechanisms to the empirical results of narrative immersion, persuasive and learning effects.

The APRG is open to everyone interested in the area of arts and prosocial behaviour. Currently, key participants include:

  • Psychology students and academics from Kent and other universities
  • Students and academics from other disciplines at the University of Kent and other universities (for example across the arts and humanities)
  • Artists
  • Arts organisations
  • Voluntary/third sector organisations

If you are interested in attending an APRG meeting, contributing to discussion, and/or discussing your work/interest in the arts and/or prosociality please email us at [email protected].