“Wherever there is a human being, there is an opportunity for a kindness.”
-Lucius Annaeus Seneca

The ‘be kind’ campaign was launched in the summer of 2017 to inspire kindness as a way of being. The call to action tasked individuals and groups to put up ‘be kind’ signs where lots of people would see them on World Kindness Day, Monday 13 November 2017.

If you see a ‘be kind’ sign please share them with us on social media @people_united #BeKindSigns

To light up the UK with ‘be kind’ signs People United commissioned bag&bones to make ten LED neon signs based on their original 10 year anniversary ‘be kind’ neon. Individuals, groups and organisations were encouraged to apply to own one of the limited edition signs to display on World Kindness Day in their community.

A huge number of applications were received from brilliant artists, libraries, health services and community groups. People United’s panel of kindness experts choose ten applications based on their values and the kindness challenges they pledged to carry out. From Girlguides in Rainford placing decorated rocks in their village to a kindness fundraiser book launch party in London, the signs were a catalyst for acts of kindness. The ten locations where you can see one of People United’s LED neon ‘be kind’ signs are:

Alongside the neon sign giveaway, people were  invited to join in by creating their own ‘be kind’ signs, customising one of People United’s templates or downloading free ‘be kind’ posters. Groups from across the world took part with ‘be kind’ signs being knitted, collaged and constructed. There were giant ‘be kind’ signs on school fences, posters put up in yoga studios and digital ‘be kind’ GIFs shared on social media.

It doesn’t have to be World Kindness Day to put up a ‘be kind’ sign and inspire people to be kinder – join in today! All of the ‘be kind’ posters and customisable templates are still available to download for free from the resources page. 

Have you made a ‘be kind’ sign?
Share photos of your handmade signs, or ‘be kind’ signs that you see with us on social media by tagging @people_united #BeKindSigns

Thank you!
We want to say a massive thanks to everyone who has helped us to develop the ‘be kind’ artworks.

  • Customisable ‘be kind’ templates
    People United commissioned illustrator and children’s author Kate Willis Crowley who created  three magnificent drawings with the words ‘be kind’ which can be coloured-in and customised.
    The templates can be downloaded here.
  • ‘be kind’ Posters
    People United commissioned photographer Jason Pay who created unique posters with the original ‘be kind’ neon over a range of beautiful backgrounds including a forest, the sea, an antiques shop, a car park and a theatre. The set of five posters can be downloaded here.
  • LED Neon ‘be kind’ Signs
    People United commissioned bag&bones who created the 10 LED neon ‘be kind’ signs using People United’s Becky’s handwriting. The LED neon signs are more environmentally sustainable than traditional neon consuming 70-90% less energy.

Funded & supported by:

Olive Tree Cafe, Swindon
Hull Libraries
Rugby Library
Animate Arts (3)
Dame Janet Primary Academy
IMG_2729 - Copy
Ava Gregory, seven, and Rose Burgess
Be Kind Flowers
Be Kind Birds
Be Kind Lemurs
Be Kind. Woodland
Be Kind. Sea
Be Kind. Car Park,
Be Kind. Grandmas Attic
Be Kind. Theatre